Everything that is edible only has two tastes: the taste Yes and the taste No.
Yes, I will buy you again in the supermarket or No, I will leave you on the shelf.

This simple Yes/No is the basic justification for the Sensory Market Research in the development of a (new) product. How does the consumer experience the product with his eyes, tongue, mouth, ears, teeth, fingers, nose or his total emotional being?

OP&P applies different test types which can solve many burning questions from marketeers and R&D.